TL;DR
- This video tutorial explains how to use menu engineering to increase restaurant profitability without needing more customers.
- Learn to classify your menu items into four categories: Stars (high profit, high popularity), Plow-horses (low profit, high popularity), Puzzles (high profit, low popularity), and Dogs (low profit, low popularity).
- Discover how to use design psychology, such as strategic item placement and pricing techniques, to guide customer choices towards your most profitable dishes.
- Get actionable tips on bundling, descriptions, and layout that you can implement immediately to boost your average check size.
Unlock Hidden Revenue From Your Menu
Your menu isn't just a list of items; it's a powerful sales tool. This tutorial breaks down the core principles of menu engineering, showing you how to analyze your sales data, strategically place items, and use psychological pricing to increase profitability without needing a single new customer.
What You'll Learn:
- The Four Menu Quadrants: How to classify every item as a Star, Plow-horse, Puzzle, or Dog.
- Design Psychology: Where customers look first and how to use that to your advantage.
- Pricing Strategies: The difference between cost-plus pricing and value-based pricing.
- Actionable Changes: Simple tweaks to descriptions, layout, and bundling that you can make today.
Authored by Jason Barrett, Founder of GrowthStack.club.