A great hook has one job: make them stop and read line 2. This vault gives you plug-and-play templates you can drop into Reddit, LinkedIn, X, landing pages, emails—anywhere your audience scrolls.
How to Use This Vault:
- Pick a template that fits your goal (curiosity, contrarian, etc.).
- Fill the brackets with your [niche], [platform], [number], [outcome], [timeframe], etc.
- Read it out loud—does it stop you mid-scroll?
- Test 2–3 variations; save the winners to your swipe file.
- Be specific, benefit-led, and honest. No clickbait.
Tip for GrowthStack members: We've included examples tailored to your two main ICPs—founders 40+ transitioning from corporate and later-stage technical founders who dislike sales.
Curiosity Hooks
Make them desperate to know what comes next.
- “The [niche] shortcut I wish I found [timeframe] earlier”
- “What happened when I removed [beloved tactic] from my stack”
- “I tried [weird constraint] for [timeframe]. The result shocked me.”
- “The tiny change that unlocked [big outcome]”
- “If I had to start from zero tomorrow, I’d only do this”
- “The hidden lever inside [tool/process] nobody uses”
- “I copied [famous person] for [timeframe]. Here’s what actually happened.”
- “The thing I almost ignored that fixed [problem]”
- “A simple test revealed why [metric] was stuck”
- “The 10-minute habit behind my last [result]”
Examples:
Corporate Founder: “The tiny daily habit that unlocked my first 3 consulting clients.”
Technical Founder: “The hidden lever inside my README that doubled trial activation.”
Contrarian Hooks
Challenge a belief to stop the scroll.
- “Doing [popular thing] is why you’re stuck at [metric]”
- “You don’t need [expensive tool/skill]. You need [simple thing].”
- “If [common advice] worked, you wouldn’t be reading this”
- “I grew faster by ignoring [industry obsession]”
- “The best creators aren’t consistent. They’re predictable.”
- “More [activity] won’t fix [problem]. Less, done right, will.”
- “Cold outreach isn’t dead. Bad outreach is.”
- “Your niche isn’t too small. Your offer is.”
- “Stop AB testing headlines. Test the promise.”
- “The algorithm didn’t kill you—ambiguity did.”
Examples:
Corporate Founder: “More courses won’t fix your pipeline. One productized offer will.”
Technical Founder: “You don’t need a marketing team. You need a 3-email activation sequence.”
Question Hooks
Engage their brain immediately.
- “What would change if you only chased [one metric] for 30 days?”
- “Which is harder for you right now: [A] or [B]?”
- “Want my 7-day plan to fix [problem]?”
- “What’s the one thing you avoid that would unlock [outcome]?”
- “If you had [time limit], how would you get [result]?”
- “Ever tried [unusual constraint] to force [outcome]?”
- “If your next client depended on today, what would you do at 9am?”
- “Are you building audience or pipeline—and how do you know?”
- “What would happen if you stopped [habit] for a week?”
- “Who already has your buyers’ attention—and how can you borrow it today?”
Examples:
Corporate Founder: “What would change if you only booked 1 call per day for 30 days?”
Technical Founder: “Ever tried a ‘no new features for a week’ sprint to lift activation?”
Problem–Agitate Hooks
Hit the pain point, then open the loop.
- “Your [asset] is invisible because you never say [clear promise]”
- “Still chasing [vanity metric]? That’s why [real goal] is flat.”
- “You’re leaking deals at [stage]—fix this before writing more content”
- “If follow-ups make you cringe, you’ll love this 2-line version”
- “Three silent killers of [outcome] hiding in your [asset]”
- “You’re over-engineering [thing] and under-investing in [thing]”
- “Your [page/email] fails in the first 2 seconds—here’s where”
- “Confusing offers are why your calendar is empty”
- “You’re waiting for clarity that only shipping will give you”
- “Low replies aren’t your fault. Inconsistent asks are.”
Examples:
Corporate Founder: “Your LinkedIn bio fails in 2 seconds—it has no clear offer.”
Technical Founder: “You’re over-engineering onboarding and under-investing in a single ‘aha’ moment.”
Numbered List Hooks
Promise specific value upfront.
- “[Number] micro-wins that move [outcome] this week”
- “The only [number] messages I send to book calls”
- “[Number] landing-page fixes that raise [metric] fast”
- “I tested [number] outreach openers—these [number] worked”
- “[Number] ways to turn one post into ten”
- “[Number] simple upgrades to your offer that people actually feel”
- “Skip the fluff: [number] actions to hit [result] in 14 days”
- “[Number] red flags that a prospect isn’t ready (save your time)”
- “[Number] follow-ups that never feel pushy”
- “The only [number] tools I use to run [process]”
Examples:
Corporate Founder: “5 follow-ups that never feel pushy (and still book calls).”
Technical Founder: “3 activation emails that lift trial-to-paid conversion.”
Story / Personal Hooks
Lead with relatability.
- “I thought I needed [big thing]. I needed [tiny habit].”
- “My most expensive mistake looked like productivity”
- “The worst advice I followed—and what finally fixed it”
- “The day I realized my audience wasn’t my buyer”
- “I avoided outreach for months. One line made it bearable.”
- “The ‘I’ll just ship one more feature’ trap (and how I escaped it)”
- “How a 10-minute loom did more than 10 blog posts”
- “The DM I was scared to send (that became a client)”
- “The week I replaced ‘posting daily’ with ‘10 conversations’”
- “Why I stopped chasing perfect and started chasing signals”
Examples:
Corporate Founder: “I avoided outreach for months. One respectful line changed it.”
Technical Founder: “A 90-second loom did more for activation than 10 tutorials.”
How-To Hooks
Promise tactical value.
- “How to book [number] calls a week without spamming”
- “How to write a one-line offer people actually understand”
- “How to turn a README into a sales page (in 30 minutes)”
- “How to build a quiet pipeline if you hate selling”
- “How to create a 7-day proof loop your buyer feels”
- “How to get replies with a single question (copy mine)”
- “How to ship your first productized offer in 48 hours”
- “How to turn one client win into ten warm intros”
- “How to set up a non-awkward 3-touch follow-up”
- “How to know if your niche is too small (it’s probably not)”
Examples:
Corporate Founder: “How to ship your first productized offer in 48 hours.”
Technical Founder: “How to turn a README into a sales page in 30 minutes.”
Social Proof Hooks
Lead with credibility without bragging.
- “[Metric] from a post no one expected to work—here’s why it did”
- “After [number] fit calls, these questions convert best”
- “We installed [number] workflows last month—here’s the pattern”
- “[Number] intros/day for [timeframe]: what actually happened”
- “From 0 → [result]: the 3 choices that mattered”
- “The mini-case that keeps repeating across clients”
- “What [number] churned users taught me about activation”
- “I rewrote [number] bios—here’s the line that sticks”
- “We shipped [number] tiny looms—this one got replies”
- “After [timeframe] of testing, this is the keeper”
Examples:
Corporate Founder: “0→3 clients: the 3 choices that mattered.”
Technical Founder: “I analyzed 100 churned users—activation hinges on one email.”
Framework / System Hooks
Promise structure and clarity.
- “The S.A.F.E. framework for outreach you’ll actually do”
- “My 3-lever system for demand: Find → Follow-up → Fix”
- “Copy my 10-minute daily loop for compounding wins”
- “The Signal > Story > Scale ladder for creators”
- “Exactly how I plan a week in 15 minutes (template)”
- “The 2×2 Offer Grid that picks a profitable niche”
- “The AAA method: Ask, Assist, Advance (DMs that feel human)”
- “My sprint board for shipping one workflow a week”
- “The One-Promise Page formula that converts”
- “The 3-touch follow-up that never feels needy”
Examples:
Corporate Founder: “The 2×2 Offer Grid that picks a profitable niche.”
Technical Founder: “My sprint board for shipping one activation improvement a week.”
Urgency / Scarcity Hooks
Create FOMO without hype.
- “Every day you wait, [metric] compounds against you”
- “This week is the cheapest it will ever be to earn [outcome]”
- “You’re one quarter from wishing you started today”
- “The window to be early on [channel/tactic] is weeks, not months”
- “Your future self is begging you to send one message today”
- “If you won’t do [hard thing], at least do this easy thing now”
- “By Friday, you could have [asset] or another excuse”
- “Two seats left for live reviews this month”
- “Clock’s ticking on your [seasonal/opportunity] angle”
- “This takes 10 minutes and prevents 3 months of pain—do it now”
Examples:
Corporate Founder: “By Friday, you could have a one-page offer—or another excuse.”
Technical Founder: “The window to be early on your niche subreddit is weeks, not months.”
Ultra-Specific Niche Hooks
Call out your target with precision.
- “For [role @ company size]: your [asset] is silently losing [metric]”
- “If you’re a [specific founder] who hates selling, read this”
- “Attention [industry] consultants: stop [habit], do this instead”
- “Why [niche] fail at [outcome] (and the fix that sticks)”
- “For [tool/stack] users: the setup that unlocks [result]”
- “If you left [industry] after 20 years, here’s your 30-day plan”
- “For technical founders 40+: the quiet pipeline that fits your style”
- “Multi-location owners: the rollout kit that prevents chaos”
- “For solo HR pros: the 12-point risk map clients pay for”
- “If you can give 10 hours/week, this plan moves revenue”
Examples:
Corporate Founder: “If you left corporate after 20 years, here’s your 30-day plan.”
Technical Founder: “For technical founders 40+: the quiet pipeline that fits your style.”