What is the most important piece of marketing material for a realtor?

While a professional business card is fundamental, a high-quality digital listing presentation is arguably the most important. It is the tool that directly wins you new business and demonstrates your value to sellers. It’s your chance to prove you’re the best agent for the job.

Should realtors still use print marketing in 2025?

Yes, print marketing is still very effective, especially for neighborhood farming. In a world saturated with digital noise, a high-quality postcard or flyer can stand out and make a memorable impression. A balanced approach using both print and digital is best.

How do I ensure my marketing materials look professional?

Consistency is key. Use a consistent brand identity (logo, colors, fonts) across all materials. Invest in professional photography. Use well-designed templates from tools like Canva, and when in doubt, hire a freelance designer for your core assets.

Effective Realtor Marketing Material (Print & Digital)

Your marketing materials are the face of your business. They communicate your professionalism, your attention to detail, and your brand's story. In 2025, a successful realtor needs a balanced mix of both traditional print materials and modern digital assets to reach clients wherever they are. This guide provides a clear breakdown of the essential marketing materials for your toolkit.

Essential Print Marketing Materials

Print materials provide a tangible connection in an increasingly digital world. They are perfect for local farming, open houses, and in-person meetings. According to a study by a marketing association, physical media can have a more direct and memorable impact on a consumer's brain.

Flyers & Brochures

Best Use: For open houses, listing presentations, and local mailings. They provide a tangible takeaway with key property details. For more detailed guidance, see our guides on flyers and postcards.

Postcards

Best Use: 'Just Listed'/'Just Sold' announcements for neighborhood farming, driving local awareness and positioning you as the area expert. For more detailed guidance, see our guides on flyers and postcards.

Business Cards

Best Use: Essential for networking, open houses, and any in-person encounter. Your professional handshake in paper form. For more detailed guidance, see our guides on flyers and postcards.

Signage

Best Use: 'For Sale' and 'Open House' signs are non-negotiable for visibility. They are your 24/7 billboards. For more detailed guidance, see our guides on flyers and postcards.

Essential Digital Marketing Materials

Your digital materials are your 24/7 salesperson. They work for you even when you're not, attracting and nurturing leads online. Consistency across these assets is key to building a recognizable and trusted digital brand.

Property Videos

Best Use: Create immersive virtual tours for listings to share on social media, your website, and in email campaigns. Learn more about creating compelling video content in our realtor marketing videos guide.

Social Media Graphics

Best Use: Consistent, branded templates for Instagram, Facebook, and LinkedIn posts to build brand recognition. Learn more about creating compelling video content in our realtor marketing videos guide.

Digital Listing Presentation

Best Use: A professional slide deck to present to potential sellers, showcasing your value and marketing plan to win new listings. Learn more about creating compelling video content in our realtor marketing videos guide.

Email Newsletter Template

Best Use: A branded template for sending market updates, new listings, and valuable content to your sphere of influence. Learn more about creating compelling video content in our realtor marketing videos guide.

A complete list of your marketing assets can be found on our realtor marketing items page. As noted by marketing experts at HubSpot, video content continues to be one of the most engaging forms of media online, making it a must-have for realtors.

Realtor Marketing Material