The 2025 Restaurant Marketing Calendar

A marketing calendar is the secret weapon of successful restaurants. It turns reactive, last-minute promotions into a proactive, strategic plan that keeps your dining room full year-round. By planning your campaigns around holidays, seasons, and local events, you can create a consistent stream of reasons for customers to visit. This guide provides a framework and dozens of ideas to build your own marketing calendar for 2025.

Seasonal Promotion Ideas

Aligning your promotions with the seasons keeps your marketing fresh and relevant. Here are some ideas to get you started for each season of the year.

Evergreen & Community-Based Ideas

These are the promotions you can run any time of the year to fill slow nights and build a stronger connection with your local community. They are the backbone of a consistent marketing strategy.

• Host a monthly themed trivia night.
• Partner with a local charity for a 'Dine & Donate' event.
• Launch a 'Customer of the Week' feature on social media.
• Run a 'Taco Tuesday' or 'Wine Wednesday' weekly special.
• Offer a loyalty program where the 10th meal is free.

For more inspiration, see our full guide on restaurant marketing ideas.