Realtors today juggle dozens of tasks — from finding leads and managing listings to closing deals. The right marketing tools can make your work easier, your marketing more effective, and your results more predictable. This page highlights the best tools available in 2025 so you can build a technology stack that saves you time and helps you grow your business without wasting hours figuring out what actually works.
CRM & Email Tools
A good CRM is the backbone of any successful real estate business. It helps you keep track of clients, nurture leads, and automate communication so that no opportunity falls through the cracks. It's the single most important tool in your arsenal.
Key Tools & Features
Examples: HubSpot, FollowUpBoss, Mailchimp
- Lead Tracking & Pipeline Management
- Automated Email Drip Campaigns
- Contact Segmentation (e.g., Buyers, Sellers, Past Clients)
Design Tools
Visuals are key in real estate. High-quality, professional marketing materials build trust and help your listings stand out. These tools help you create stunning marketing materials without needing to be a professional designer.
Key Tools & Cost Comparison
| Tool | Free Version | Paid Plan Starts At |
|---|---|---|
| Canva | Yes (very generous) | ~$15/month |
| VistaPrint | N/A (Printing Service) | Varies by product |
| PosterMyWall | Yes (with watermarks) | ~$10/month |
Social Media & Ads Tools
Social media is where you build your brand and connect with your community. These tools help you stay top-of-mind with clients and find new leads by managing your social media and ad campaigns effectively.
Key Tools
Examples: Hootsuite, Buffer, Meta Business Suite
Tip: Use Facebook and Instagram's built-in Ads Manager to run hyper-targeted ads to specific zip codes or demographics to promote your listings. This is far more effective than simply "boosting" a post.
Free vs. Paid Tools
While free tools are great for getting started, investing in paid tools often provides a significant ROI. Upgrade when you find yourself spending too much time on manual tasks that a paid tool could automate, or when you need more advanced features to scale your marketing efforts. A great "starter pack" for new agents includes the free versions of Canva, Mailchimp, and Buffer.
For more specific recommendations, explore our best realtor marketing guide or see how these tools fit into a larger marketing plan.